08 Aug Unit 2- Marketing
Activity #3: Submission For this assignment, you will write your responses in APA format and submit it to your instructor. Watch the video below about State Farm. Then write 1-2 paragraphs responding to the following questions using APA formatting. Be sure you incorporate responses to the following questions as you describe State Farm’s business activities. 1. What ethical concerns could develop exist when insurance and banking activities are combined? 2. Do you think a bank can prosper without a physical location? Why or why not? 3. How can a national bank like State Farm compete with local banks that have a greater presence in the community? 4. What are the primary security concerns facing State Farm? NOTE: This assignment is subject to the Ethical Reasoning Learning Outcome. Select the link to view details on the grading parameters for this standard. Please submit your completed work.
Unit 2 – Project Milestone #2Assignment Not completed: Unit 2 – Project Milestone #2 Assignment Icon Activity #4: Submission FINAL PROJECT COHESION CASE OVERVIEW Throughout this course you will own and operate The Broadway Cafe taking advantage of business practices discussed in this text to increase profits, keep the business running, and bring the cafe into the 21st century. Upon completion of the case you will have performed a vast array of activities including: •Use technology to gain a competitive advantage •Build an e-business strategy •Create an online community for collaboration •Deploy a wireless network for customers •Use CRM to implement marketing campaigns and sales strategies •Deal with different ethical and information security dilemmas •Project management activities for implementing solutions •Understand how technology is used throughout a business by all the different functional areas You have recently inherited your grandfather’s coffee shop, The Broadway Cafe, which is conveniently located in downtown (your city). The cafe offers many kinds of specialized coffees, teas, a full-service bakery, and homemade sandwiches, soups, and salads. Your grandfather first opened The Broadway Cafe in 1952, and it was a local hotspot for many years. Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store, and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather’s memory. Inventory is tracked in a notepad, along with employee payroll, and marketing coupons. The Cafe does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952. Directions for Unit 2 Milestone for Final Project. Overview Advances in technology make it easier for people to copy everything from music to pictures. Technology poses new challenges for our ethics— the principles and standards that guide our behavior toward other people. Intellectual property, copyright infringement, pirated software, counterfeit software are a few of the ethical issues stemming from advances in technology. PROJECT INSTRUCTIONS: Each week you will submit your response to the business situation presented. Use an APA formatted paper with a Title page and a References page. Your paper should be double-spaced and written in Times New Roman size 12 font. The paper will be written in an essay format. Do not use a question and answer format. Making Business Decisions I You have a wide variety of employees at The Broadway Cafe. Some of the employees have been working at the cafe since before you were born and some are brand new. Some of the employees you trust as well as you trusted your grandfather, and others are new to the cafe, and you are just starting to build a working relationship. Last week you were faced with a difficult situation and had to fire one of your employees. This particular employee had a bad attitude, continually showed up late for work, and was caught stealing money out of the cash register. When the employee cleaned out his locker, you noticed him stuff a thumb drive into his pocket. You were suddenly concerned with other items he might have stolen while working at the cafe. For this part of the project, you will write a paper in which you will respond to the following questions. Describe the problems you face as the business owner as you take over your grandfather’s business. •What can you do to protect your data while still building a sense of trust among your employees? •Develop a document discussing the importance of creating information management policies. •Be sure to highlight each policy that The Broadway Cafe should implement and how the policy can protect the company, its employees, and its data. NOTE: This assignment is subject to the Ethical Reasoning Institutional Learning Outcome. Select the link to view details on the grading parameters for this standard. Please submit your completed work
They are two separte project